What happens when a bunch of wine-thirsty ad people meet with a motley crew of fashion, make-up, art and design types? Pandemonium is what, in the shape of the ultimate Fashion Week launch mash-up. 

 

We've been working hard with Team Max Factor, planning their splash as brand new sponsors of Copenhagen Fashion Week. From outdoor materials to the New Talent competition, all hands were on board for a 360 degree launch that made MAXimum impact on the Fash-pack and general public. 

 

So it was only right that we blew off some steam at our Friday night soiree and kick-off to the Fashion Week. Our reception and meeting rooms were transformed into a fashion-show backstage while guests were welcome to storm the runway on our front-of-house catwalk. Upstairs, guest dj Sneaky Uncle was spinning choonz while our Model Zone basement featured cutting-edge hairdressers, MoreTeaSir wielding their scissors on willing (and rather inebriated) volunteers.