Ad industry publication, Markedsføring has just published the results of Karakaterbogen, a monthly survey that looks at the impacts of current television commercials. And our very own lead character Sanne gets first place in the film “WeekendBillet” – the latest of the four films from this summers’ campaign for Storebælt.

High scores go to our campaign's awareness creation, branding and uniqueness. What's more, a huge 87% of respondents recognised Storebælt as the message "sender" - a category for which no-one has scored as high since the survey started in 2008. All this goes to show that the TV media can go a long way when its used with a strong concept and strict focus on branding through results and not just branding for its own sake.