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Europe’s largest agency group to transform its Nordic set-up Alexander Peitersen, REPUTATION, named Nordic CEO 

REPUTATION appoints a new CEO, when Alexander Peitersen on February 1st, sells his stocks in the agency and takes the chair as Regional CEO in the Nordics for Publicis Communications. He now has overall responsibility for the Groupe’s agencies in the Nordic countries – REPUTATION in Denmark & Finland, Saatchi & Saatchi in Sweden & Denmark, Kitchen in Norway, MSL in Sweden, Norway & Denmark, and Prodigious in Copenhagen & Stockholm.

‟I look forward to my new role, releasing the potential of the Groupe’s global ”Power of One” approach. This means that we – to an even greater degree than before – will tear down the walls between the agencies in the Groupe to set teams that strategically, creatively and technologically best meet the client challenges”, says Alexander Peitersen.

‟In these last years, I’ve spent a lot of time in the Nordic countries, and there is no doubt that many Nordic corporations are facing great changes in their business models. With our new setup, we’re an even stronger partner – who, in all disciplines, can draw on global insights and experience”, explains Alexander Peitersen.

The new guy in the REPUTATION CEO chair is partner and current Director of Client Services, Christian Madsen. ‟From the start, REPUTATION has been very successful in developing and rolling out international campaigns – and it is an obviously great idea to give our CEO responsibility for strengthening the Nordic network. REPUTATION is looking at an exciting future and I am eager to accelerate the progress already set in motion,” says Christian Madsen.

For more information: 

Alexander Peitersen, telefon 23 90 65 40,

Christian Madsen, telefon 40 98 55 11,

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