The second Tuesday in February is a very special day in Sweden. According to a several hundred years old tradition, this is the day you feast on “Semlor”: Buns filled with whipped cream.
We wanted to celebrate this day with our client Renault. We thought it was a good occasion to deliver the message of the unique feature of Captur: The washable seat covers.
A print add in the national newspapers wished everybody a “happy fat Tuesday”.
A competition on Facebook gave people not so fortunate to own a Captur the chance to win a complete car cleaning.