NESCAFÉ GOLD campaign in Norway

Gold is growing on trees

To consolidate and increase their market share in Norway Nescafé wanted a tactical campaign for Nescafé Gull (Nescafé Gold).

The campaign should ensure the consumer that Nescafé Gull is real coffee made from the finest coffee beans. At the same time should the superior taste of Nescafé Gull be highlighted.

We created a 30 sec TVC, OOH with animation, print ad and Facebook content.

In order to maximize consumer attention we furthermore created a competition on Facebook with a real gold bar as first prize. Norwegians love gold – both as coffee and metal. Maybe that’s why the campaign was an overwhelming success.

OOH with animation and Facebook content.

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