The Nixema adhesive plaster provides a reading for nickel and fragrance tolerance. The primary target consumer group is middle-to-high-income women aged 25-65.
The packaging concept takes on the same streamlined, modern and very graphic expression of the logo. Contemporary aesthetics help to position it primarily as a wellbeing/beauty product, while the minimalist design provides a secondary accent of a clinical/medical function. The overall suggestion is that Nixema is a lifestyle product charged with medical authority.