Room for improvement in Finland

Advertising Day is the biggest advertising event in Finland. This year the leading 550 Marketing Directors in Finland attended the day.

They had the pleasure of listening to inspirations, visions and insights from Björn Wahlroos (chairman of the board in Sampo Group and Nordea) Sanna Suvanto-Harsaae (board member in SAS, Paulig/Santa Maria and 6 other leading companies), Tiina Alahuhta-Kasko (CEO of Marimekko)….and Alexander Peitersen, the CEO of REPUTATION Copenhagen and Helsinki.

The presentations and discussions were very much focused on how the big companies in Finland can be better at turning branding into corporate value.

See some of the interesting core messages in the video below. If you want the complete presentation you are more than welcome to contact Alexander Peitersen.

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